Year-Long Partnership to Focus on Conducting High-Impact, Monthly Charity Stream Campaigns
Softgiving, a leading charity stream platform, and Method, a global, world championship-winning esports organization and media company, today announced a one-year partnership. The two organizations will focus on creating monthly charity streaming events for select non-profit organizations. Together, they will provide the tools and resources needed to create memorable and impactful fundraisers.
The partnership kicks off today, Wednesday, May 27, with Method Mayhem — a Starcraft 2 tournament and charity stream benefiting Rise Above the Disorder, which provides a universal mental healthcare system accessible to youth all over the world. Since 2017, RAD has covered the cost of mental health care for more than 35,000 people across 132 countries.
So far in 2020, Softgiving has already helped streaming events raise millions of dollars for charity beneficiaries including Best Friends Animal Society, Feeding America, Boys & Girls Clubs of America, CARE and more.
Softgivng and Method will also collaborate to develop opportunities for brands to sponsor the charity streams.
“It’s always amazing to create new partnerships with tremendous and influential colleagues in the esports industry,” said Softgiving CEO Matt Pfaltzgraf. “We are proud to be among those who are helping to bring innovative fundraising efforts into reality. Method is a pioneering organization with a breadth of content creation, so we are excited to bring this new partnership to life, and to collaborate on the development of win-win charity stream sponsorship opportunities for consumer brands.”
“We are inspired and honored by the gaming and esports communities ability to rally around charitable causes industry-wide. Because of this, Method is committing $100,000 to charity over the next 12 months, and partnering with Softgiving to better integrate our charity efforts into our innovative live-streamed events and engaging influencers,” said Method Chief Revenue Officer Christian Bishop. “We are reaching out to business partners to also join us in raising money for worthy causes with Method’s dedicated community through content opportunities. Together, with Softgiving, we wish to make a strong impact on the worthy causes of today.”
Softgiving will support Method and its charity live streams through their innovative live-stream integrations with Method’s influencers and events, to maximize revenue generated for charities. Softgiving will also create donation pages where Method’s community can donate, track the total amount raised, and view recent and top donors.
Softgiving helps influencers fundraise for their favorite causes in a fun, convenient way. Create a campaign today and help us #KeepFundraisingWeird!
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