About

Headquartered in
Atlanta, Georgia

Softgiving, Inc., creates alternative recurring fundraising solutions for nonprofits of all sizes.

By designing innovative fundraising technology, Softgiving enhances the relationship between nonprofits and their donors by revolutionizing the way people can give.

Matt Pfaltzgraf Founder & CEO of Softgiving

Softgiving provides alternative fundraising solutions for professional and enterprise nonprofits looking to increase donor retention, diversify their donor base and cultivate relationships.

Matt's Story

  • Childhood

    Family relied on nonprofit services

  • Giving Back

    Volunteered throughout his life to give back

  • Involvement

    Served as a member of various nonprofit boards

  • Leadership

    Became director of SHAZAM Payments Association

  • Softgiving

    Combined passion and expertise to create Softgiving

Leadership Team

The Softgiving team consists of experts dedicated to revolutionizing the way people can donate to organizations.

  • Chip Harden Vice President of Business Development

    Chip HardenVice President of Business Development

    Chip is a dedicated payments professional and leader in the rapidly evolving FinTech industry. Chip comes to Softgiving from Bank of America Merchant Services® and served in both prepaid and acquiring roles at First Data®. Chip holds a Certified Payments Professional accreditation through the Electronic Transactions Association® and sits on the Technology Association of Georgia’s FinTech steering committee board. Chip leverages his deep payments industry knowledge to help our nonprofit clients diversify their fundraising revenues as they enter the next phase of online giving.

  • Cassandra Sherill VP of Marketing & Communications

    Cassandra SherillVP of Marketing & Communications

    Cassandra is a marketing guru with experience in the FinTech, Nonprofit and SaaS world. She is unique in her thought-leadership and out-of-the-box approach. With the innate ability to identify needs, Cassandra is a creative problem solver that has implemented proven marketing solutions to drive lead generation and revenue growth.

    While specializing in B2B marketing, she lives to create, to influence and to change the status quo.

  • Jonathan Wallace VP of Engineering

    Jonathan WallaceVP of Engineering

    From startups to Fortune 50 businesses, Jonathan believes in writing great software and has spent nearly 20 years doing just that.  Before joining the Softgiving team, Jonathan was a Principal Software Engineer at Stitch Fix, Director of Engineering at Peachtree Medical Billing, and Backend Software Manager at Big Nerd Ranch.

    His desire to give back extends beyond software engineering, as Jonathan also represents House District 119 in the Georgia State Legislature, which he is currently serving his first term.

  • Jenny Mountjoy VP of Creative Services & Design

    Jenny MountjoyVP of Creative Services & Design

    Jenny has a passion for creating experiences that are simple to use, easy to understand, and aesthetically pleasing.  Prior to Softgiving, Jenny was a Digital Designer at Carter’s®/OshKosh® where she designed a wide range of digital campaigns.  Her attention to detail and unique style ensures nonprofits and their donors enjoy a delightful experience using Softgiving’s solutions.

  • JB Maddox Senior Software Engineer

    JB MaddoxSenior Software Engineer

    For over 20 years, JB has worked in software development at companies such as SAS Institute, rPath, and lulu.com. He’s excited to work for a company whose core mission is to provide fundraising solutions for cause-based organizations that enable them to make the world a better place. JB loves a good story, learning new skills and solving uncooperative problems.

  • Sarah Ray Nonprofit Relationship Manager

    Sarah RayNonprofit Relationship Manager

    Sarah comes to Softgiving with a strong customer development background in the food brokerage industry. She has worked with over 50 national CPG clients to increase their sales and distribution among the Southeast Region. With a passion for client success, Sarah is a natural fit in assisting nonprofits in developing integrated fundraising strategies as they enter into a new phase of recurring change giving.

  • James Barnes Business Development Manager

    James BarnesBusiness Development Manager

    James comes to Softgiving from the telecommunications industry where he served as an Account Executive. With the understanding of how to increase revenue, James navigates corporate and nonprofit challenges enabling them to grow. His passion in life is to help nonprofits make a more significant impact in the world through fundraising.

    As a Georgia native, James volunteers with numerous nonprofit organizations across the state. His favorite part of giving back is seeing the difference they are making in the local community.

Softgiving Board

We are supported by world-class experts.

  • Matt Pfaltzgraf Founder & CEO

    Matt PfaltzgrafFounder & CEO

    Matt Pfaltzgraf, Founder and CEO of Softgiving, is a payment processing expert whose mission is to revolutionize the way people can support nonprofits through passive recurring fundraising technology. Prior to launching Softgiving, Matt was the Regional Payment Association Director at SHAZAM®, where he handled critical issues including ACH rules and regulations, payment security, and emerging financial technologies. During his time in the payment industry and severing as fundraising chair for many nonprofits, Matt observed firsthand the difficulties nonprofits had raising money for important causes.

    Armed with his payment processing background and passion for helping cause-based organizations, Matt saw a gap in the marketplace, and that is when Softgiving was born. Softgiving’s innovative fundraising technology enables nonprofits of all sizes to expand their donor base while increasing retention and engagement through passive donation solutions that better fit their supporters’ lifestyle. From humbling beginnings, as a child, Matt was once on the receiving end of charity from nonprofits, but now he empowers them through Softgiving’s innovative fundraising solutions.

  • Cammie Greif Board Director & Strategic Planning Advisor

    Cammie GreifBoard Director & Strategic Planning Advisor

    Cammie brings a wealth of experience from the startup world across marketing, operations, and accounting.  As a co-founder of TaxAct®, she was instrumental in growing the company from inception to the second-largest online tax software provider in the world.  Cammie joined Softgiving as a result of her passion for nonprofits and mentoring innovative startups. She was paramount in connecting disparate ideas to form a cohesive vision in the company’s infancy.

  • David Peterson Board Director & Payment Technology Advisor

    David PetersonBoard Director & Payment Technology Advisor

    David is a FinTech pioneer and entrepreneur.  David founded Goldleaf Technologies®, a leading provider of innovative electronic payments software for community banks.  He is now President of U.S. DataWorks®, which serves over 1,400 financial institutions and processes one billion transactions annually. David’s vision and expertise provided the critical backbone for Softgiving’s donation processing platform.

  • Tim Crow Board Director & Partnerships Advisor

    Tim CrowBoard Director & Partnerships Advisor

    Tim had an illustrious career in the retail sector, most recently as Executive Vice President of HR at The Home Depot®. Throughout Tim’s career, he aligned himself with purpose-driven organizations committed to improving their communities, including serving on the board of Make a Wish® Georgia. Upon retiring from The Home Depot, Tim sought out new opportunities to make an enduring impact on causes that are important to him. Softgiving was a natural fit.