About softgiving

Softgiving exists to enhance the relationship between non-profits and their donors by revolutionizing the way people can give.

Our story? We worked with many non-profits and honestly, we were frustrated with the lack of options and the high transaction fees that detracted from their cause. There had to be a better way for people to give and for non-profits to grow. So, softgiving was built to make giving a regular part of everyday life. Alone we cannot do much, but together we can do a lot with a little.

The people behind the magic

With backgrounds in nonprofits, fintech, and payment processing, our diverse team has the expertise needed to revolutionize the way people give. Get to know the softgiving family.

Matt Pfaltzgraf

Matt Pfaltzgraf

Founder/ CEO

An Iowa native, Matt has deep-rooted experience in nonprofit fundraising and financial technology. Matt started softgiving because he wanted to make a difference for the causes he cares about, so he set out to build a company focused on creating innovative donation options for today’s donors.Prior to softgiving, Matt served as the Regional Payment Association Director at SHAZAM®, a national card network, where Matt played an integral role in building teams, payment security and emerging technologies. Matt has over 10 years of fundraising experience and has served on the Ankeny, Iowa School District Foundation Board of Directors, the NACHA – The Electronic Payments Association® Product and Innovation Standing Rules Group, and Innovative Payments Alliance.

David Peterson

David Peterson

Vice President of Business Development & Sales

David oversees softgiving’s business development and is a financial technology pioneer and entrepreneur. David is also a bestselling author, international speaker, corporate trainer, and executive coach, who has spoken in front of thousands of audiences over three decades.

Prior to softgiving, David founded Goldleaf Technologies, a leading provider of electronic payments software and online banking services to independent financial institutions in the United States. David was also instrumental in establishing electronic banking and payment systems for community banks.

Gil Grey

Gil Grey

Vice President of Operations & Product Management

Gil leads softgiving’s product management and is an expert in payment processing, security, and risk. Gil served as a Director at the Federal Deposit Insurance Corporation/RTC, overseeing a staff of over 250. Gil was also part of the team that worked in post war torn Bosnia, which was a cash only country and helped the country build its banking system.Prior to softgiving, Gil served as Vice President of Product Management at Q2 Software and the Senior Manager of Risk Management and Business Operations at Jack Henry and Associates where he led risk management for a top ten direct merchant portfolio and reporting, billing, auditing, and legal operations.

Danyelle Crowell

Danyelle Crowell

Director of Operations

Danyelle is our Jill of all trades and helps ensure the trains come in on time. She has a passion for people and a background in banking, event promotion and coordination, customer support, and startup communities.Prior to working with softgiving she provided community involvement services for local non-profits, as well as sales, marketing, data testing and product research for local startup companies. She also managed a Skeeball league.

Estel Powell

Estel Powell

Sales Executive

Estel founded Estel Powell & Associates, which works with non-profit organizations to enhance their social media and digital branding to increase their online presence and donations. Specializing in education with automation tools, content creation, reporting and market strategy.Estel was the Professional Services Manager at Jack Henry and Associates, LLC, overseeing the implementation process of major enterprise bank applications in an SaaS environment. Previously he also worked as the Senior Quality Assurance Engineer specifically on the ACH applications, ensuring the software followed all ACH rules, accuracy and consistency of software testing.

Levi Rosol

Levi Rosol

Chief Technology Officer

Levi is the Founder of We Write Code, where he helps build scalable, robust systems and platforms for businesses of all sizes. A serial entrepreneur, Levi has been a CTO or founder of five businesses and brings vast deep technical knowledge to the Softgiving team.Also an Iowa native and taco-lover, Levi is the Oz behind the curtain to help bring softgiving to life.

Why Softgiving?

We are the only ones offering these options for donors to give and interact with their favorite organizations. We don’t require you to change your existing payment processes, but instead act as a supplement to provide new options for people to give directly to your cause.

Best part? Our transaction fees are at least 50% lower than the average – which means you get more options while keeping more in your pocket.

Contact us

We’re on a mission to change the way nonprofits and donors connect. Join us.